Product Design Research on Your Mind? Rely on Our Experts at Clarity Research

For several years now, we at Clarity Research have partnered with industry leaders to give them a more simplified view of their surroundings. Be it product design research, pricing research, brand research, event-based research or stimuli development. Our area of expertise lies especially in product design and we continue to build on our core strengths.

When you partner with us, you can either expect us to play a hands-on role in your varied research requirements or just hand-hold your team in doing the groundwork. At Clarity Research, we cover the entire gamut of automotive marketing research services—from study design and execution through analysis and reporting.

As part of our research related to product design, we go the whole mile to carry out a concept evaluation and then study consumer design preferences, strengths, weaknesses, image, pricing and volume assessment. We extensively make use of latest gadgets such as hand-held computers to gather data. To check the real feasibility of whether a product will work or not, we make use of product clinics. These will not only prove the feasibility of your product, but are also idea places to conduct new product design research.

Product clinics are suitable for durable goods such as motorcycles, all-terrain vehicles, personal watercraft, utility vehicles, automobiles, lawn and garden tractors and even household appliances. Whether you are from the United States or any other part of the world, you can avail our services and expertise. We also provide expert services in fast emerging field of powersports marketing research.

Clarity Research believes in squeezing the maximum potential out of research tools like face-to-face surveys such as product clinics, classroom-style studies, drive tests, intercept studies in malls, auto shows, conventions and more. Our customers also stand to gain from our two offices in Brevard, North Carolina and in Rochester Hills, Michigan.

We Drive Your Automotive Marketing Research Requirements

Every so often, the flourishing automotive industry across the globe needs to stop in its tracks and see where the market is headed and tap new trends. This is where we—Clarity Research—play a crucial role with our automotive marketing research services.

We are a consumer-based marketing research company specializing in many kinds of product and marketing research including but not limited to phone, mail, Internet, event-based studies and product clinics. We engage in computerized data collection via hand-held, touch-screen computers. Because we extensively use hand-held, touch-screen computers for data collection in our face-to-face studies, we are able to do some pretty interesting things with the integration of graphics, audio and video into our questionnaire designs.

Owing to our deep insights into various segments of the auto industry, we enjoy a top-of-the-mind recall among our clients when it comes to their market research needs. We have a rich and varied experience in conducting numerous motorcycle marketing research projects such as clinics (both static and dynamic) and ride studies.

We love complex study designs—not only because they test our capabilities, but also because they are the most reliable tools to guide your strategic business decisions. Having handled a variety of research projects, we have mastered the art of figuring out difficult sampling schemes and dealing with complicated survey design and analysis problems. You can bank on us for Internet studies, mail and phone surveys, not to forget face-to-face surveys, classroom-style studies, drive tests, intercept studies in malls, auto shows, conventions and more.

We have shown impressive results with our automobile event research projects at auto shows, motorcycle shows, ATV and side-by-side UTV shows across the country. Allow us to demonstrate our expertise in automotive marketing research and we’ll help put your product/service in fourth gear!