Powersports Marketing Research from Clarity Research Inc

Powersports marketing research includes product research focusing on ATV’s, Motorcycles, Scooters, snowmobiles, personal watercraft and Side by Side utility vehicles (UTVs).

Our research provides detailed consumer feedback on new product designs - styling, features and performance specifications. Home visits, vendor-based events, race events, ride studies, product clinics and focus groups are some of the tools that are used for conducting research. Output from this research helps manufacturers to understand the market from a consumer's perspective.

For more detailed information please visit http://www.clarityresearch.net/ or give us a call.

Automotive Marketing Research from the Experts

Knowing the best of Automotive Marketing Research is our specialty. We are into this business from years now and have gained control over the automotive sector. Each principal of Clarity Research has over 25 years of experience in the automotive marketing research industry. It is one of the two major industries we specialize in. A hefty Marketing Research can retrieve information which can give you a steady direction to lead.

We provide certain services which will help in finding the right inputs, these services are –

• Mail and Phone Studies - These include custom ad hoc studies as well as tracking studies of our clients' customers. These are always useful and cost effective tools for automotive marketing research feedback.
• Auto Show Research - We have conducted Automobile Event Research throughout the United States at the largest and some of the smallest shows around. Auto shows are great resources for automotive marketing research feedback. Expect lots of data since the number of visitors are more.
• Car Clinics - Car clinics are an effective automotive marketing research tool for new product development and feedback. They ensure to give details which can work wonders.
• Online Research - We have conducted auto show research throughout the United States at the largest and some of the smallest shows around. Auto shows are great resources for automotive market research feedback. This is the most accurate service as the number of responses is more and precise.
• Motorcycle Marketing Research – This works perfect when it comes to the two wheeler market. We have our own tactics which yield out information that can give you maximum preferences in terms of features and designs.

Do business with us and see how we expand your horizon. Automotive Marketing Research has the power to change your direction and ensure to provide results which are 100% correct and accurate. We have our own dedicated website ready which can give you precise details about our services; all you need to do is log on to http://www.clarityresearch.net/

Automotive Marketing Research for Quick Results

An Automotive Marketing Research reveals sensitive information which can help a lot in short and long term planning. We at Clarity Research have years of experience in the automotive section and can provide you with top notch research data. We have a dedicated Car Clinics team which has conducted several tests in knowing the functioning of the automotive section in the United States. Over 200 car clinics have been scanned to know accurate information and results are compared with each other to know the overall functioning. We also perform drive studies which give out results based on trends that are currently driving the auto sectors of United States public. These tests yield information related to comfort, powertrain, handling and ride, and other driving issues.

We also conduct auto show researches which give us enough data to plan ahead in time. We know what the community is looking for in an automobile. Automotive Marketing Research is booming these days on a larger scale, we provide cost effective solutions that can help in future planning. We also host several online surveys for finding the right data for your needs. Various topics like new product development, styling, pricing, customer satisfaction, and other automotive topics are also covered. Identifying the right market is possible as our dedicated staff works round the clock in delivering exceptional results.

Mail and phone studies are also included in the list which can give you precise information about the automotive sector. Powersports marketing research is also conducted at our end; you can opt for this service if you are looking on a wider concept. All you need to do is log on to www.clarityresearch.net and give us a call. Our service team will guide you in selecting the best research program for your needs.

Product Design Research That Keeps You a Step Ahead of Competitors

User-friendly design forms the very foundation of a successful product. Sometimes, the very reason that a manufacturer succumbs to the competition is because of flawed product design and performance. Each company carries out product design research, so what is it that Clarity Research does differently? For one, it is our extensive range of services that suits all types of manufacturers. We closely work on each stage of research, right from preliminary design and execution to analysis and reporting. Over the years, product design related research has emerged as our area of expertise.

Even before we start working on your product design research, we already have an intimate understanding of who your target audience is and what your goals are. Backed by decades of experience, our team knows how to extract the most relevant information from your target audience. We then present you with an accurate picture that helps you make that billion-dollar decision. When manufacturers hire a dedicated automotive marketing research company such as Clarity Research, they expand the power and expertise of their own internal research team.

Our extensive studies focus on various aspects of product design research including concept evaluation, consumer design preferences, strengths, weaknesses, image, pricing and volume assessment. Product clinics are ideal places to conduct new research related to product design because participants can thoroughly engage with the new design in the context of competitive vehicles.

The integration of specialized tools such as adaptive choice-based conjoint analysis and Maxdiff analysis allows us to take a deeper dive into customer needs. The end result is a much better understanding of key product requirements that differentiate between market success and failure.

Lower cost alternatives to product clinics include project designs like automobile event research. At events like races and auto shows, consumers can provide reaction to new product concepts. While these events provide less control over sample design and concept security, they are much more economical because the need for a pre-recruited sample is eliminated.

Please visit www.clarityresearch.net to learn what makes us the preferred choice in the automotive industry for product design research.

Automobile Event Research – Separating the Facts from the Clutter

An automobile event has the potential to offer accurate market intelligence based on customer feedback. At Clarity Research, we have several years of experience to back our event-based research studies. Our team of interviewers has a finger on the pulse of the automobile market. Depending on the event, we can gather data using high-tech hand-held touch screen computers or the conventional paper and pencil surveys. Automobile event researchis a great way for manufacturers to test their latest products in a clinic-style setting with significant cost benefits. 

Automobile event researchcan be used for other purposes as well. For example, at an auto show, rather than getting feedback on a new product design you may be interested in obtaining customer reaction to your display itself. Or you may want to better understand consumer reaction to a competitor’s highly publicized new introduction.

Automobile event research forms a significant part of our knowledge base. We are adept at gathering, sifting, analyzing and reporting critical data from automotive enthusiasts worldwide. While some manufacturers hire us for display evaluations, others ask us to assist with research related to new product designs, concept vehicles and new technologies.We have conducted an extensive number ofad-hoc projects for automotive and powersports manufacturers throughout the United States over the past quarter century. These events include major car and motorcycle shows, high profile racing events, and enthusiast gatherings such as Camp Jeep, Daytona Bike Week, Laughlin River Run, Americade and Wing Ding.

In addition to this, Clarity Research Clarity Research conducts a proprietary event research study called the Powersports Event Monitor (PEM). This particular powersports event research model is essentially an attendee profile survey that we conduct at vendor-display and racing events. With most attendees having near-term purchase plans, such events help us provide useful data to manufacturers.

Whether it is automotive marketing research, motorcycle marketing researchor other forms ofpowersports marketing research we have the ability to turn complex data around in the shortest possible timeframe.

Please visit www.clarityresearch.net for more details relating to our work in thepowersports and automobile event research industry.

Powersports Marketing Research for Advanced Planning

The lead-time for developing powersports products (i.e., motorcycles, ATVs, side-by-side utility vehicles and personal watercraft) is measured in years. This makes strategic planning and product design very difficult. A carefully crafted powersports marketing research strategy can provide key direction and insight.

Fourteen years of steady sales growth in the motorcycle and ATV industries has been followed by five consecutive years of sales contraction. So what does the future hold? In addition to lost sales, the powersports playing field itself is changing. Sport bikes and off-road motorcycle sales continue to drop, while less expensive commuter-type scooter sales are on the upswing. And while there has been a devastating drop in ATV sales, there has been incredible growth in the side-by-side industry.

Powersports marketing research is a critical component to a better understanding of the landscape. For a given manufacturer, there are many questions. What is my brand image? What are my strengths and how should I leverage them? What are my weaknesses and should I allocate scarce resources to overcome them? What should my product lineup look like next year and five years after that? What will my competitors’ product lineups look like at that time? What new features and technologies should I offer or avoid? How much should I charge? How do I keep my current customer base happy? How do I attract new ones?

Clarity Research has been finding the answers for powersports marketing research questions since its inception. We live, eat and breathe powersports products. Let us use our methodological expertise to design research protocols to address your toughest questions. Learn more about us at (www.clarityresearch.net).

Automotive Marketing Research for Marketing Purposes

The automotive industry is highly competitive and ever-changing. Nothing is forever. General Motors was the largest automotive company in the world for many years before being overtaken by Toyota. Toyota may well be overtaken by Volkswagen before the end of the current decade. Who may be targeting VW after that; Hyundai?

All auto companies conduct extensive marketing research. Many use similar approaches while other put their own unique spin on things. Some research is sound and other research is not so sound. Part of the problem is that auto companies employ very few (if any) professional researchers in their research departments. Typical automotive research department employees are business professionals who cycle through different jobs at their particular company, and the research department is just a few-year stop along the way. They learn from their predecessors and pick up some knowledge from their research vendors, but aspects of their expertise are weak at best. Sampling theory is a complex issue, as is multivariate analysis and fractional factorial design (conjoint analysis). These are not topics easily mastered through on-the-job training, yet they are vitally important to getting the most out of a research project.

The end result is that sometimes billion-dollar decisions are being made based on information of dubious character. Everybody can write a questionnaire and get people to fill it out. Almost nobody does a very good job of designing a valid and reliable research process designed to address the research objectives. Poorly designed research procedures can still come up with the correct answer…sometimes. The problem is that there is almost no way of knowing whether this is one of those times or not.

The principals of Clarity Research have more than 25 years of automotive marketing research experience, and well over a decade of motorcycle research experience as well. We are research experts; well-grounded in sampling theory, questionnaire design, multivariate analysis and a wide range of modes of data collection. Clarity Research has been finding the answers for automotive marketing research questions since its inception. We live, eat and breathe the automotive industry. Let us use our methodological expertise to design research protocols to address your toughest questions. Learn more about us at (www.clarityresearch.net).